Description :

We are seeking a dynamic and experienced Brand Manager to join our team. The Brand Manager will be responsible for developing, implementing, and executing strategic marketing plans for our brand to attract potential customers and retain existing ones. The ideal candidate will be a creative and strategic 

thinker with strong analytical skills and a deep understanding of consumer behaviour and market trends. 

Experience:: min 5-7 Years

CTC : 12 LPA

Key Responsibilities 

Brand Strategy and Management 

· Develop and implement the brand strategy to enhance brand awareness and market share. · Manage the brand’s image, ensuring consistency in all communications and marketing efforts. 

· Conduct market research to understand consumer needs, preferences, and trends. Marketing Campaigns 

· Plan and execute marketing campaigns across various channels including digital, print, and social media. 

· Monitor and analyze the effectiveness of marketing campaigns, making adjustments as needed to optimize performance. 

Product Development 

· Collaborate with the product development team to ensure new products align with the brand’s identity and meet market demands. 

· Provide input on product design, packaging, and pricing strategies. 

Sales Support 

· Work closely with the sales team to develop sales strategies and materials that support brand initiatives. 

· Provide training and support to sales personnel on brand guidelines and product knowledge. 

Budget Management 

· Develop and manage the brand marketing budget, ensuring all activities are cost-effective and within budget constraints. 

· Track spending and ROI to ensure maximum efficiency of marketing expenditures. Stakeholder Management 

· Liaise with external agencies, suppliers, and partners to ensure effective execution of brand initiatives. 

· Maintain strong relationships with internal stakeholders to align brand strategy with business objectives. 

Performance Analysis 

· Analyze brand performance metrics, including market share, brand equity, and customer satisfaction. 

· Prepare regular reports on brand performance and present findings to senior management.

System Optimization 

· Implement , Analyse & Create efficient system run daily operations in coordination with various department ,internal & external stake holders