Description :
Job Title: Marketing Analyst
Experience : 3-8 Years
Location : New Delhi
Job Description:
Collect, clean, and analyze data from various marketing channels (email, social media, web, paid ads, etc.).
Monitor and report on marketing performance metrics, ROI, and campaign effectiveness.
Conduct market research to identify new trends, customer needs, and competitive positioning.
Develop and maintain dashboards and data visualization reports for key stakeholders.
Collaborate with cross-functional teams to support strategic decision-making.
Evaluate and suggest improvements to SEO, SEM, and digital marketing strategies.
Perform customer segmentation, lifetime value analysis, and attribution modeling.
Track conversion rates and optimize user funnels using A/B testing and other methods.
Prakhar Softwares Solutions is a CMMI Level 3 , ISO 9001:2015, ISO 27001:2013 certified company dealing in multiple projects including software development, Staffing Management, Recruitment Process Outsourcing, E-governance. We have 10 offices across India and working for various e-governance projects of National Importance.
