Skills : PPC, Meta Ads, Google Ads, Extensive Search, Budget Handling, Campaign Management, Pay Per Click, Performance Marketing
Description :
Role Overview:
We are seeking an experienced PPC Specialist to manage and optimize paid advertising campaigns on platforms such as Google Ads and Bing Ads. The ideal candidate will have strong expertise in Google Ads (minimum 80%) and will focus on driving traffic, improving conversions, and maximizing ROI for our campaigns.
Key Responsibilities:
- Plan, create, and manage PPC campaigns, primarily on Google Ads.
- Monitor and optimize campaigns to improve key performance metrics.
- Handle budgets and ensure efficient allocation for maximum ROI.
- Conduct A/B testing for ad creatives and landing pages to enhance performance.
- Leverage tools like Google Analytics to analyze and report campaign performance.
- Create audience-targeted ads and execute segmentation strategies.
- Ensure compliance with platform guidelines and implement best practices.
Required Skills:
- Strong proficiency in Google Ads (80% of expertise).
- In-depth knowledge of PPC campaign strategies and execution.
- Hands-on experience with A/B testing and performance optimization.
- Familiarity with analytics tools such as Google Analytics.
- Excellent analytical and reporting skills.
Selection Process:
- First Round: Telephonic or Video Interview
- Second Round: Face-to-Face Interview
